Explanation
In Thai business culture, direct eye contact is generally considered confrontational or disrespectful, especially with superiors or elders, as it challenges the hierarchical social order rooted in respect (kreng jai). A brief glance followed by looking down or away signals deference and politeness. Sustained eye contact may be interpreted as a sign of aggression or lack of humility.
Local Tip
When speaking with a senior colleague or client, maintain soft, intermittent eye contact and occasionally lower your gaze to show respect.
How it compares elsewhere
Prolonged eye contact is seen as intimidating; brief glances or looking at the necktie area is preferred.
Direct, steady eye contact signals confidence, honesty, and engagement in business contexts.
Eye contact between men is acceptable but should be brief with women; prolonged gaze can be seen as disrespectful or flirtatious.