Explanation
In Chinese business culture, sustained direct eye contact can be perceived as confrontational or disrespectful, especially when interacting with senior colleagues or superiors. It is more acceptable among peers or in casual settings, but maintaining softer, intermittent eye contact is generally preferred to show deference and harmony.
Local Tip
When speaking with a senior or client, lower your gaze slightly or look at the bridge of their nose to show respect while still appearing attentive.
How it compares elsewhere
Prolonged eye contact is considered rude or intimidating; brief glances or looking at the neck is standard.
Direct eye contact signals confidence, honesty, and engagement in business settings.
Between genders, direct eye contact is avoided; among men, it is acceptable but should not be prolonged.