Expected and respectfulHigh confidence
Explanation
In German business culture, direct eye contact signals sincerity, confidence, and respect. Avoiding it can be interpreted as evasiveness or lack of interest. This norm is consistent across most professional settings in Germany.
Varies locally: In some rural or older conservative circles, prolonged eye contact may feel slightly confrontational, but in business contexts it remains standard.
Local Tip
Maintain steady but not aggressive eye contact when speaking and listening, especially during greetings and negotiations.
How it compares elsewhere
Japan
Prolonged direct eye contact can be seen as intimidating or disrespectful; brief glances are preferred.
Nigeria
Direct eye contact with elders or superiors may be considered challenging; younger people often look down.
United States
Direct eye contact is similarly valued as a sign of honesty and engagement, though intensity may vary by region.
AI-generated guidance — customs evolve and vary between people. Treat as a helpful starting point, not absolute rules.