Expected in businessHigh confidence
Explanation
In Spanish business culture, direct eye contact signals confidence, sincerity, and engagement. It is considered a sign of respect and trustworthiness, especially during negotiations or meetings.
Varies locally: In the Basque Country and Catalonia, direct eye contact is similarly valued, though some older generations may find very intense eye contact slightly confrontational.
Local Tip
Maintain steady but not aggressive eye contact, and avoid prolonged staring as it may be perceived as a challenge.
How it compares elsewhere
Japan
Prolonged direct eye contact is often seen as intimidating or disrespectful; brief glances or looking at the necktie area is more polite.
Nigeria
Direct eye contact with elders or superiors can be considered disrespectful or a sign of defiance, especially in traditional settings.
Finland
Direct eye contact is expected and valued in business, reflecting honesty and directness, similar to Spain.
AI-generated guidance — customs evolve and vary between people. Treat as a helpful starting point, not absolute rules.