Explanation
In Russian business culture, direct eye contact signals confidence, honesty, and engagement; avoiding it can be interpreted as evasiveness or lack of interest. This is rooted in a cultural preference for direct communication and respect for hierarchy, where maintaining eye contact with superiors shows attentiveness.
Local Tip
Maintain steady, but not aggressive, eye contact during meetings and negotiations to convey sincerity and professionalism.
How it compares elsewhere
Prolonged direct eye contact is often seen as intimidating or disrespectful, especially with superiors; brief glances are preferred.
Direct eye contact is expected in business as a sign of confidence and honesty, though intensity varies by region.
Direct eye contact between men is acceptable, but between men and women it should be brief and respectful to avoid impropriety.