Expected in businessHigh confidence
Explanation
In Brazilian business culture, direct eye contact signals trustworthiness, sincerity, and engagement. Brazilians often maintain longer and more intense eye contact than in many other cultures, especially during negotiations or meetings.
Varies locally: In more conservative or rural areas of the Northeast, prolonged eye contact with a superior may be seen as challenging, but in urban business hubs like São Paulo and Rio, it is standard.
Local Tip
Maintain steady eye contact when speaking and listening, but soften your gaze slightly to avoid appearing confrontational.
How it compares elsewhere
Japan
Prolonged direct eye contact is often considered rude or intimidating; brief glances or looking at the necktie area is preferred.
United States
Direct eye contact is expected in business, but it is typically less intense and held for shorter durations than in Brazil.
Saudi Arabia
Direct eye contact between men is common, but between men and women it should be brief and respectful to avoid impropriety.
AI-generated guidance — customs evolve and vary between people. Treat as a helpful starting point, not absolute rules.