Explanation
In the Netherlands, cheek kissing (usually three alternating kisses) is a common greeting among friends and acquaintances at social gatherings, but it is not expected in formal or business settings. It is typically reserved for people you already know or are being introduced to in a social context, and men often shake hands instead of kissing. The practice is more prevalent among women and between women and men, while men greeting men usually opt for a handshake.
Local Tip
When in doubt, extend your hand for a handshake and follow the other person's lead; if they lean in for kisses, offer your right cheek first.
How it compares elsewhere
Cheek kissing is standard, but the number of kisses varies by region (typically two to four).
Physical contact is avoided; bowing is the traditional greeting.
One or two cheek kisses are common, even among men in some regions, but always start with the right cheek.