Explanation
In Brazil, public displays of affection such as hugging, kissing on the cheek, and holding hands are common and considered polite in social gatherings, reflecting the country's warm and expressive culture. However, more intimate acts like prolonged kissing or groping may be seen as inappropriate in formal or conservative settings. Brazilians typically greet with a kiss on the cheek (one or two, depending on the region) and maintain close physical proximity during conversations.
Local Tip
When greeting at a social gathering, offer a light kiss on the right cheek (or one kiss in most of the Southeast, two in Rio de Janeiro) and maintain friendly physical contact like touching an arm or shoulder.
How it compares elsewhere
Public displays of affection are highly restrained; even holding hands can be considered inappropriate in formal settings.
Public displays of affection, especially between unmarried couples, are illegal and culturally taboo.
Kissing on both cheeks (la bise) is a standard greeting, and moderate PDA is widely accepted in social settings.