Explanation
In Vietnam, public displays of affection such as hugging or kissing are generally considered impolite in social gatherings, as traditional values emphasize modesty and restraint. Holding hands is sometimes acceptable among young couples in urban areas, but overt affection can cause discomfort or be seen as disrespectful, especially in the presence of elders or in formal settings.
Local Tip
Avoid any physical affection beyond a brief handshake or a friendly nod; save intimate gestures for private settings.
How it compares elsewhere
Kissing on the cheek as a greeting and moderate PDA are common and socially accepted.
Any public affection between unrelated men and women is strictly forbidden and can lead to legal consequences.
Public displays of affection are rare; even holding hands may be considered too intimate in many contexts.