Explanation
In Thai business culture, punctuality is a sign of respect and professionalism. Arriving late to a meeting can be perceived as a lack of consideration for others' time and may damage your credibility, as Thais value hierarchy and saving face.
Local Tip
Always arrive 5–10 minutes early to show respect, and if you are delayed, call ahead to apologize and inform your host.
How it compares elsewhere
Punctuality is critical; even one minute late is seen as disrespectful.
In São Paulo and Brasília, punctuality is expected, but in Rio de Janeiro and other cities, a 10–15 minute delay is often acceptable.
While punctuality is valued, meetings may start late due to flexible scheduling; however, foreigners are expected to arrive on time.