Explanation
In Russia, a cheek kiss (usually one, sometimes three) is a standard greeting among friends and acquaintances at social gatherings, especially between women or from a man to a woman. However, it is less common between men, who typically shake hands, and may be seen as overly familiar with strangers or in formal settings.
Local Tip
Wait for the other person to initiate or lean in, and aim for a light air-kiss near the cheek rather than a full contact kiss.
How it compares elsewhere
Cheek kissing is not customary and can be seen as an invasion of personal space; a bow is the standard greeting.
Cheek kissing (la bise) is very common, but the number of kisses varies by region (typically two to four).
Cheek kissing between men is common among close friends, but between unrelated men and women it is strictly avoided in public.