Explanation
In Brazil, cheek kissing (beijo no rosto) is the standard greeting in social gatherings, typically one kiss on each cheek (or just one in some regions). It is used between men and women, women and women, and occasionally between men in more informal or family settings. The gesture signals warmth and friendliness, and failing to offer a kiss may be perceived as cold or distant.
Local Tip
When greeting a Brazilian, lean in for a cheek kiss starting with your right cheek to avoid bumping noses, and make a light kissing sound without actually pressing lips to the skin.
How it compares elsewhere
Cheek kissing is not customary; bowing or a handshake is the polite greeting.
Cheek kissing (la bise) is common, but the number of kisses varies by region (typically two to four).
Kissing between unrelated men and women is forbidden; same-gender cheek kissing among close friends is acceptable, but always follow local gender norms.